{"id":2820,"date":"2021-07-06T18:46:56","date_gmt":"2021-07-06T16:46:56","guid":{"rendered":"https:\/\/key4events-v2key4events.pf11.wpserveur.net\/?p=2820"},"modified":"2021-07-27T18:48:30","modified_gmt":"2021-07-27T16:48:30","slug":"key4events-towards-hybrid-events","status":"publish","type":"post","link":"https:\/\/key4events.yostudio.link\/en\/key4events-towards-hybrid-events\/","title":{"rendered":"Putting together on-site and online features to shift towards hybrid events"},"content":{"rendered":"[vc_row type=\u201cin_container\u201d full_screen_row_position=\u201cmiddle\u201d column_margin=\u201cdefault\u201d column_direction=\u201cdefault\u201d column_direction_tablet=\u201cdefault\u201d column_direction_phone=\u201cdefault\u201d scene_position=\u201ccenter\u201d text_color=\u201cdark\u201d text_align=\u201cleft\u201d row_border_radius=\u201cnone\u201d row_border_radius_applies=\u201cbg\u201d id=\u201carticle-bloc\u20111\u201d overlay_strength=\u201c0.3\u201d gradient_direction=\u201cleft_to_right\u201d shape_divider_position=\u201cbottom\u201d bg_image_animation=\u201cnone\u201d shape_type=\u201c\u201d][vc_column column_padding=\u201cno-extra-padding\u201d column_padding_tablet=\u201cinherit\u201d column_padding_phone=\u201cinherit\u201d column_padding_position=\u201call\u201d column_element_spacing=\u201cdefault\u201d background_color_opacity=\u201c1\u201d background_hover_color_opacity=\u201c1\u201d column_shadow=\u201cnone\u201d column_border_radius=\u201cnone\u201d column_link_target=\u201c_self\u201d gradient_direction=\u201cleft_to_right\u201d overlay_strength=\u201c0.3\u201d width=\u201c1\/1\u201d tablet_width_inherit=\u201cdefault\u201d tablet_text_alignment=\u201cdefault\u201d phone_text_alignment=\u201cdefault\u201d bg_image_animation=\u201cnone\u201d border_type=\u201csimple\u201d column_border_width=\u201cnone\u201d column_border_style=\u201csolid\u201d][vc_row_inner content_placement=\u201cmiddle\u201d column_margin=\u201cdefault\u201d column_direction=\u201cdefault\u201d column_direction_tablet=\u201cdefault\u201d column_direction_phone=\u201cdefault\u201d text_align=\u201cleft\u201d][vc_column_inner column_padding=\u201cno-extra-padding\u201d column_padding_tablet=\u201cinherit\u201d column_padding_phone=\u201cinherit\u201d column_padding_position=\u201call\u201d column_element_spacing=\u201cdefault\u201d centered_text=\u201ctrue\u201d background_color=\u201d#0b3c6e\u201d background_color_opacity=\u201c1\u201d background_hover_color_opacity=\u201c1\u201d column_shadow=\u201csmall_depth\u201d column_border_radius=\u201c3px\u201d column_link_target=\u201c_self\u201d el_class=\u201ctestimonial_box\u201d gradient_direction=\u201cleft_to_right\u201d overlay_strength=\u201c0.3\u201d width=\u201c1\/1\u201d tablet_width_inherit=\u201cdefault\u201d bg_image_animation=\u201cnone\u201d enable_animation=\u201ctrue\u201d animation=\u201cflip-in-vertical\u201d border_type=\u201csimple\u201d column_border_width=\u201cnone\u201d column_border_style=\u201csolid\u201d][split_line_heading animation_type=\u201cdefault\u201d]\n

For the digital format of an event to work well, you\u2019ve got to master its logistics.<\/h2>\n

St\u00e9phane Boehm<\/h3>\n[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u201cin_container\u201d full_screen_row_position=\u201cmiddle\u201d column_margin=\u201cdefault\u201d column_direction=\u201cdefault\u201d column_direction_tablet=\u201cdefault\u201d column_direction_phone=\u201cdefault\u201d scene_position=\u201ccenter\u201d text_color=\u201cdark\u201d text_align=\u201cleft\u201d row_border_radius=\u201cnone\u201d row_border_radius_applies=\u201cbg\u201d id=\u201carticle_block\u20112\u201d overlay_strength=\u201c1\u201d gradient_direction=\u201ctop_to_bottom\u201d shape_divider_position=\u201cbottom\u201d bg_image_animation=\u201cnone\u201d shape_type=\u201c\u201d][vc_column column_padding=\u201cno-extra-padding\u201d column_padding_tablet=\u201cinherit\u201d column_padding_phone=\u201cinherit\u201d column_padding_position=\u201call\u201d column_element_spacing=\u201cdefault\u201d centered_text=\u201ctrue\u201d 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Sales Director<\/h3>\n[\/split_line_heading][split_line_heading animation_type=\u201cdefault\u201d]\n

St\u00e9phane Boehm<\/h2>\n[\/split_line_heading][vc_column_text css_animation=\u201cnone\u201d css=\u201d.vc_custom_1627404280003{margin-top : 15px !important;}\u201d max_width=\u201c590\u201d]Our Sales Director St\u00e9phane Boehm<\/a> is from the Grand Est region in eastern France, but several years ago he settled in our beautiful region around Nice. He joined the key4events teams in 2006 with a strong background in medical IT and therefore a great network of contacts in science, especially in the field of respiratory failure with ANTADIR (French association for in-home healthcare) and the CPLF (French-language Pulmonology Conference). This is a real asset for key4events, on both a personal and technical level.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u201cin_container\u201d full_screen_row_position=\u201cmiddle\u201d column_margin=\u201cdefault\u201d column_direction=\u201cdefault\u201d column_direction_tablet=\u201cdefault\u201d column_direction_phone=\u201cdefault\u201d scene_position=\u201ccenter\u201d text_color=\u201cdark\u201d text_align=\u201cleft\u201d row_border_radius=\u201cnone\u201d row_border_radius_applies=\u201cbg\u201d id=\u201carticle-bloc\u20113\u201d overlay_strength=\u201c0.3\u201d gradient_direction=\u201cleft_to_right\u201d shape_divider_position=\u201cbottom\u201d bg_image_animation=\u201cnone\u201d shape_type=\u201c\u201d][vc_column column_padding=\u201cno-extra-padding\u201d column_padding_tablet=\u201cinherit\u201d column_padding_phone=\u201cinherit\u201d column_padding_position=\u201call\u201d column_element_spacing=\u201cdefault\u201d background_color_opacity=\u201c1\u201d background_hover_color_opacity=\u201c1\u201d column_shadow=\u201cnone\u201d column_border_radius=\u201cnone\u201d column_link_target=\u201c_self\u201d gradient_direction=\u201cleft_to_right\u201d overlay_strength=\u201c0.3\u201d width=\u201c1\/1\u201d tablet_width_inherit=\u201cdefault\u201d tablet_text_alignment=\u201cdefault\u201d phone_text_alignment=\u201cdefault\u201d bg_image_animation=\u201cnone\u201d enable_animation=\u201ctrue\u201d animation=\u201cfade-in-from-bottom\u201d border_type=\u201csimple\u201d column_border_width=\u201cnone\u201d column_border_style=\u201csolid\u201d][vc_column_text css_animation=\u201cnone\u201d el_class=\u201carticle-main-text\u201d]\n

Tell us a bit about your job<\/h2>\n

\u2018As Sales Director, I\u2019m involved in many fields, especially our business offerings, client relations and product marketing. I\u2019m always on the lookout and ready to listen to clients to find the right solutions. Whether it\u2019s the CPLF (French-language Pulmonology Conference)<\/a>, the International AIDS Society<\/a>, the ERS<\/a> (European Respiratory Society) or many others, our clients turn to us as they know they can expect from K4 close attention regarding technical aspects, practical issues, business lines and interpersonal relations. Overseeing our business relations always involves good people skills.\u2019[\/vc_column_text][image_with_animation image_url=\u201c2807\u201d animation=\u201cFade In\u201d hover_animation=\u201cnone\u201d alignment=\u201d\u201d border_radius=\u201cnone\u201d box_shadow=\u201cnone\u201d image_loading=\u201cdefault\u201d max_width=\u201c100%\u201d max_width_mobile=\u201cdefault\u201d][vc_column_text css_animation=\u201cnone\u201d el_class=\u201carticle-main-text\u201d]\n<\/p>

 Tell us a bit about your everyday life<\/h2>\n

\u2018I\u2019ve come a long way from when I\u2019d make badges myself using my felt-tip pen freehand to tackle operational contingencies. Today I work a lot with European and global associations and professional conference organisers whose event requirements are fully met by our solutions.<\/p>\n

In recent months more than ever before, our strategy has been based on a solution we\u2019ve polished : the e\u2011conference<\/a>, which already partly existed at key4events before the health crisis, especially for managing clients\u2019 inability to travel, for ecological or financial reasons for example.\u2019[\/vc_column_text][image_with_animation image_url=\u201c2786\u201d animation=\u201cNone\u201d hover_animation=\u201cnone\u201d alignment=\u201ccenter\u201d border_radius=\u201c3px\u201d box_shadow=\u201csmall_depth\u201d image_loading=\u201clazy-load\u201d max_width=\u201c100%\u201d max_width_mobile=\u201cdefault\u201d el_class=\u201carticle-image\u201d][vc_column_text css_animation=\u201cnone\u201d el_class=\u201carticle-main-text\u201d]\n<\/p>

 Tell us a bit about your challenges<\/h2>\n

\u2018Because of Covid, requests for virtualising events have increased. With our on-site and online expertise, we already had the building blocks for offering this kind of solution. In 2020, we just had to put them together to meet new challenges.<\/p>\n

The first challenge was to reassure the client, whose aim was still \u2013 and will continue to be \u2013 to bring communities together, share expertise and create business opportunities at their events. Whether virtual or not, a conference should build bridges between people.<\/p>\n

Our digital solution has to keep alive these notions of gathering, sharing and creating leads or contacts. In the market, the all-virtual solutions from pure-play web-based firms aren\u2019t enough. For the digital format of an event to work well<\/a>, you\u2019ve got to understand and master its logistics.<\/p>\n

Our challenge is now to make the hybrid solution more widespread.<\/p>\n

These past months have been about all-digital events. For the second half of 2021, some international clients are preferring to carry on using the virtual format, but others are starting to turn to the hybrid conference. For example, there\u2019s the IUCN<\/a> (International Union for Conservation of Nature). Their conference is a huge international gathering on the subject of biodiversity. The organisers turned to us to envisage all scenarios to best adapt to whatever the situation might be in September.<\/p>\n

It\u2019s clear the all-digital business model has its limits, especially in terms of profitability for organisers who can\u2019t apply the same registration fees or stand bookings as they can for on-site events. Some also turn to us for online platforms to use all year round, with content libraires and mini-events to build up community loyalty. But it\u2019s no secret : many players can\u2019t wait to get back to on-site events, though they\u2019ve also learned much about what a virtual format can offer.<\/p>\n

So, for several months, key4events has been developing all its solutions to integrate a hybrid format and stay smooth in all situations. Our interaction application now works perfectly on site in conference rooms and online in virtual rooms, offering exactly the same interface. Interaction should never be held back!\u2019[\/vc_column_text][image_with_animation image_url=\u201c2805\u201d animation=\u201cFade In\u201d hover_animation=\u201cnone\u201d alignment=\u201d\u201d border_radius=\u201cnone\u201d box_shadow=\u201cnone\u201d image_loading=\u201cdefault\u201d max_width=\u201c100%\u201d max_width_mobile=\u201cdefault\u201d][\/vc_column][\/vc_row][vc_row type=\u201cin_container\u201d full_screen_row_position=\u201cmiddle\u201d column_margin=\u201cdefault\u201d column_direction=\u201cdefault\u201d column_direction_tablet=\u201cdefault\u201d column_direction_phone=\u201cdefault\u201d scene_position=\u201ccenter\u201d text_color=\u201cdark\u201d text_align=\u201cleft\u201d row_border_radius=\u201cnone\u201d row_border_radius_applies=\u201cbg\u201d id=\u201carticle_block\u20114\u201d overlay_strength=\u201c0.3\u201d gradient_direction=\u201cleft_to_right\u201d shape_divider_position=\u201cbottom\u201d bg_image_animation=\u201cnone\u201d shape_type=\u201c\u201d][vc_column column_padding=\u201cno-extra-padding\u201d column_padding_tablet=\u201cinherit\u201d column_padding_phone=\u201cinherit\u201d column_padding_position=\u201call\u201d column_element_spacing=\u201cdefault\u201d background_color_opacity=\u201c1\u201d background_hover_color_opacity=\u201c1\u201d column_shadow=\u201cnone\u201d column_border_radius=\u201cnone\u201d column_link_target=\u201c_self\u201d gradient_direction=\u201cleft_to_right\u201d overlay_strength=\u201c0.3\u201d width=\u201c1\/1\u201d tablet_width_inherit=\u201cdefault\u201d tablet_text_alignment=\u201cdefault\u201d phone_text_alignment=\u201cdefault\u201d bg_image_animation=\u201cnone\u201d border_type=\u201csimple\u201d column_border_width=\u201cnone\u201d column_border_style=\u201csolid\u201d][\/vc_column][\/vc_row]\n<\/p>","protected":false},"excerpt":{"rendered":"

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