{"id":1554,"date":"2020-06-06T13:23:13","date_gmt":"2020-06-06T11:23:13","guid":{"rendered":"https:\/\/key4events-v2key4events.pf11.wpserveur.net\/vers-un-evenementiel-hybride-a-la-fois-physique-et-virtuel\/"},"modified":"2020-10-13T10:56:26","modified_gmt":"2020-10-13T08:56:26","slug":"vers-un-evenementiel-hybride-a-la-fois-physique-et-virtuel","status":"publish","type":"post","link":"https:\/\/key4events.yostudio.link\/en\/vers-un-evenementiel-hybride-a-la-fois-physique-et-virtuel\/","title":{"rendered":"Future will be about hybrid events, both physical and virtual"},"content":{"rendered":"[vc_row type=\u201cin_container\u201d full_screen_row_position=\u201cmiddle\u201d column_margin=\u201cdefault\u201d column_direction=\u201cdefault\u201d column_direction_tablet=\u201cdefault\u201d column_direction_phone=\u201cdefault\u201d scene_position=\u201ccenter\u201d text_color=\u201cdark\u201d text_align=\u201cleft\u201d row_border_radius=\u201cnone\u201d 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animation=\u201cflip-in-vertical\u201d][split_line_heading animation_type=\u201cdefault\u201d]\n<h2>Our objective is to avoid recreating the real-life constraints in virtual events&nbsp;: remotely, people will change their way of consuming information during a&nbsp;congress.<\/h2>\n<h3 class=\"hero__subline brand--font\">Christophe Michau<\/h3>\n[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u201cin_container\u201d full_screen_row_position=\u201cmiddle\u201d column_margin=\u201cdefault\u201d column_direction=\u201cdefault\u201d column_direction_tablet=\u201cdefault\u201d column_direction_phone=\u201cdefault\u201d scene_position=\u201ccenter\u201d text_color=\u201cdark\u201d text_align=\u201cleft\u201d row_border_radius=\u201cnone\u201d row_border_radius_applies=\u201cbg\u201d id=\u201carticle_block\u20112\u201d overlay_strength=\u201c1\u201d gradient_direction=\u201ctop_to_bottom\u201d shape_divider_position=\u201cbottom\u201d 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column_border_style=\u201csolid\u201d bg_image_animation=\u201cnone\u201d offset=\u201cvc_col-md-offset\u20110 vc_col-sm-offset\u20110 vc_col-xs\u20117\u201d][vc_row_inner content_placement=\u201cmiddle\u201d column_margin=\u201cnone\u201d column_direction=\u201cdefault\u201d column_direction_tablet=\u201cdefault\u201d column_direction_phone=\u201cdefault\u201d text_align=\u201cleft\u201d class=\u201carticle-portrait-text\u201d][vc_column_inner column_padding=\u201cno-extra-padding\u201d column_padding_tablet=\u201cinherit\u201d column_padding_phone=\u201cinherit\u201d column_padding_position=\u201call\u201d background_color_opacity=\u201c1\u201d background_hover_color_opacity=\u201c1\u201d column_shadow=\u201cnone\u201d column_border_radius=\u201cnone\u201d column_link_target=\u201c_self\u201d el_class=\u201csolution-detail\u201d gradient_direction=\u201cleft_to_right\u201d overlay_strength=\u201c0.3\u201d width=\u201c1\/1\u201d tablet_width_inherit=\u201cdefault\u201d column_border_width=\u201cnone\u201d column_border_style=\u201csolid\u201d bg_image_animation=\u201cnone\u201d enable_animation=\u201ctrue\u201d animation=\u201cfade-in-from-right\u201d][split_line_heading animation_type=\u201cdefault\u201d]\n<h3 class=\"hero__subline brand--font\">Head of Media Solutions<\/h3>\n[\/split_line_heading][split_line_heading animation_type=\u201cdefault\u201d]\n<h2 class=\"brand--font-black brand--title-underline\">Christophe Michau<\/h2>\n[\/split_line_heading][vc_column_text css_animation=\u201cnone\u201d css=\u201d.vc_custom_1600161989924{margin-top&nbsp;: 15px !important;}\u201d max_width=\u201c590\u201d]Before he joined <a href=\"https:\/\/key4events-v2key4events.pf11.wpserveur.net\/en\/\">key4events<\/a> in August 2019, Christophe used to be an associate and CTO at Nasteo, a&nbsp;company specializing in live streaming that was taken over by K4 last year. Today, Christophe and his team oversee the development of solutions that help with the production, management, storage, and streaming of media content. A&nbsp;job at the crossroads of data processing and broadcasting, to serve the professionals in event organization![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u201cin_container\u201d full_screen_row_position=\u201cmiddle\u201d column_margin=\u201cdefault\u201d column_direction=\u201cdefault\u201d column_direction_tablet=\u201cdefault\u201d column_direction_phone=\u201cdefault\u201d scene_position=\u201ccenter\u201d text_color=\u201cdark\u201d text_align=\u201cleft\u201d row_border_radius=\u201cnone\u201d row_border_radius_applies=\u201cbg\u201d id=\u201carticle-bloc\u20113\u201d overlay_strength=\u201c0.3\u201d gradient_direction=\u201cleft_to_right\u201d shape_divider_position=\u201cbottom\u201d bg_image_animation=\u201cnone\u201d shape_type=\u201c\u201d][vc_column column_padding=\u201cno-extra-padding\u201d column_padding_tablet=\u201cinherit\u201d column_padding_phone=\u201cinherit\u201d column_padding_position=\u201call\u201d background_color_opacity=\u201c1\u201d background_hover_color_opacity=\u201c1\u201d column_shadow=\u201cnone\u201d column_border_radius=\u201cnone\u201d column_link_target=\u201c_self\u201d gradient_direction=\u201cleft_to_right\u201d overlay_strength=\u201c0.3\u201d width=\u201c1\/1\u201d tablet_width_inherit=\u201cdefault\u201d tablet_text_alignment=\u201cdefault\u201d phone_text_alignment=\u201cdefault\u201d column_border_width=\u201cnone\u201d column_border_style=\u201csolid\u201d bg_image_animation=\u201cnone\u201d enable_animation=\u201ctrue\u201d animation=\u201cfade-in-from-bottom\u201d][vc_column_text css_animation=\u201cnone\u201d el_class=\u201carticle-main-text\u201d]\n<h2>A word about your job and your&nbsp;team&nbsp;?<\/h2>\n<p>\u201cI have always dealt with virtual communities and how to manage them. Many years ago at Nasteo, I&nbsp;even used to work on chat projects for\u2026 the Minitel&nbsp;! If I&nbsp;had to put one word to sum up my career, it would definitely be&nbsp;: interactivity. Which my team is bringing to K4\u2019s Media Solutions. We are a&nbsp;growing team of five&nbsp;: B\u00e9atrice, Kank\u00e9-Elise, Yassine, G\u00e9raldine and I. They all are project leaders with strong operational skills, and they can handle both the technical and the human logistics of their events. Our mission is to bring efficient storage and broadcasting solutions to big congresses. Recently, we had our web-TV based solutions (that help manage video media) evolve towards a&nbsp;global platform that aims at integrating all the client\u2019s media (videos, PowerPoint presentations, illustrations, etc.) and connecting every piece of it to K4\u2019s other products, such as the Register platform.\u201d[\/vc_column_text][image_with_animation image_url=\u201c1319\u201d animation=\u201cNone\u201d hover_animation=\u201cnone\u201d alignment=\u201ccenter\u201d border_radius=\u201c3px\u201d box_shadow=\u201csmall_depth\u201d image_loading=\u201clazy-load\u201d max_width=\u201c100%\u201d max_width_mobile=\u201cdefault\u201d el_class=\u201carticle-image\u201d][vc_column_text css_animation=\u201cnone\u201d el_class=\u201carticle-main-text\u201d]\n<\/p><h2>Two words about your daily&nbsp;work&nbsp;?<\/h2>\n<p>\u201cMy daily work is at the crossroads of data processing and broadcasting. For a&nbsp;long time, those fields did not really communicate. Today, they do&nbsp;! You just need to have a&nbsp;look at the Covid-19 crisis and all the TV interviews that make good use of Skype, Zoom and so on. The sanitary situation had a&nbsp;huge impact on our activity&nbsp;: in events, especially in the medical and scientific fields (to talk about most of our clients), physical events must become virtual. People can\u2019t just stop what they do&nbsp;: things must move on, and they need to keep communicating.<\/p>\n<p>For example, we make almost daily webinars on Covid-19 for one of our clients \u2013 a&nbsp;major European scientist association. They aim at informing health professionals, with speakers from all over the world that go live from their homes. To make it possible while being quarantined at home, our teams adapt a&nbsp;lot&nbsp;: we rebuild studio control rooms in our houses, especially the ones who have high speed networks.\u201d [\/vc_column_text][image_with_animation image_url=\u201c1321\u201d animation=\u201cNone\u201d hover_animation=\u201cnone\u201d alignment=\u201ccenter\u201d border_radius=\u201c3px\u201d box_shadow=\u201csmall_depth\u201d image_loading=\u201clazy-load\u201d max_width=\u201c100%\u201d max_width_mobile=\u201cdefault\u201d el_class=\u201carticle-image\u201d][vc_column_text css_animation=\u201cnone\u201d el_class=\u201carticle-main-text\u201d]\n<\/p><h2>Three words about what\u2019s at stake right&nbsp;now&nbsp;?<\/h2>\n<p>\u201cTwo things are at stake today. On the one hand, right now, we must be able to create 100% virtual congresses for the clients who need the maintain their events. On the other hand, we need to anticipate the evolution of practices&nbsp;: in the medium term, we will showcase hybrid events, both physical and virtual. At K4, we think the classic pattern of the scientific congress will change. The event that used to last x&nbsp;days, with conferences in x&nbsp;rooms, might follow a&nbsp;mixed model. Our objective is to avoid recreating the real-life constraints in virtual events&nbsp;: remotely, people will change their way of consuming information during a&nbsp;congress.<\/p>\n<p>In the future, there will be face-to-face moments for the major milestones of an event, with live broadcasting and many interaction possibilities, as well as pre-recorded presentations that will be available online. The attendees will be able to select the media of interest, while still being able to interact with the speakers&nbsp;: indeed, K4 was able to recreate some asynchronous Q&amp;A solution in order to maintain all the value of interrelating during a&nbsp;congress.<\/p>\n<p>In the medium term, practices and habits will evolve. K4\u2019s Media Solutions already integrate those new needs to prepare for the world of tomorrow&nbsp;: hybrid events, where the virtual part will make it possible to both expand the audience and meet the environmental expectations of our society.\u201d[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u201cin_container\u201d full_screen_row_position=\u201cmiddle\u201d column_margin=\u201cdefault\u201d column_direction=\u201cdefault\u201d column_direction_tablet=\u201cdefault\u201d column_direction_phone=\u201cdefault\u201d scene_position=\u201ccenter\u201d text_color=\u201cdark\u201d text_align=\u201cleft\u201d row_border_radius=\u201cnone\u201d row_border_radius_applies=\u201cbg\u201d id=\u201carticle_block\u20114\u201d overlay_strength=\u201c0.3\u201d gradient_direction=\u201cleft_to_right\u201d shape_divider_position=\u201cbottom\u201d bg_image_animation=\u201cnone\u201d shape_type=\u201c\u201d][vc_column column_padding=\u201cno-extra-padding\u201d column_padding_tablet=\u201cinherit\u201d column_padding_phone=\u201cinherit\u201d column_padding_position=\u201call\u201d background_color_opacity=\u201c1\u201d background_hover_color_opacity=\u201c1\u201d column_shadow=\u201cnone\u201d column_border_radius=\u201cnone\u201d column_link_target=\u201c_self\u201d gradient_direction=\u201cleft_to_right\u201d overlay_strength=\u201c0.3\u201d width=\u201c1\/1\u201d tablet_width_inherit=\u201cdefault\u201d tablet_text_alignment=\u201cdefault\u201d phone_text_alignment=\u201cdefault\u201d column_border_width=\u201cnone\u201d column_border_style=\u201csolid\u201d bg_image_animation=\u201cnone\u201d][vc_gallery type=\u201cimage_grid\u201d images=\u201c1317,1319,1321,1320\u201d layout=\u201c2\u201d masonry_style=\u201ctrue\u201d bypass_image_cropping=\u201ctrue\u201d item_spacing=\u201cdefault\u201d gallery_style=\u201c7\u201d load_in_animation=\u201cperspective\u201d][\/vc_column][\/vc_row]\n<\/p>","protected":false},"excerpt":{"rendered":"<p>[vc_row type=\u201cin_container\u201d full_screen_row_position=\u201cmiddle\u201d column_margin=\u201cdefault\u201d column_direction=\u201cdefault\u201d column_direction_tablet=\u201cdefault\u201d column_direction_phone=\u201cdefault\u201d scene_position=\u201ccenter\u201d text_color=\u201cdark\u201d text_align=\u201cleft\u201d row_border_radius=\u201cnone\u201d row_border_radius_applies=\u201cbg\u201d id=\u201carticle-bloc\u20111\u201d overlay_strength=\u201c0.3\u201d gradient_direction=\u201cleft_to_right\u201d shape_divider_position=\u201cbottom\u201d bg_image_animation=\u201cnone\u201d shape_type=\u201c\u201d][vc_column column_padding=\u201cno-extra-padding\u201d column_padding_tablet=\u201cinherit\u201d column_padding_phone=\u201cinherit\u201d column_padding_position=\u201call\u201d background_color_opacity=\u201c1\u201d background_hover_color_opacity=\u201c1\u201d column_shadow=\u201cnone\u201d column_border_radius=\u201cnone\u201d column_link_target=\u201c_self\u201d gradient_direction=\u201cleft_to_right\u201d overlay_strength=\u201c0.3\u201d width=\u201c1\/1\u201d\u2026<\/p>\n","protected":false},"author":1,"featured_media":1555,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false},"categories":[51],"tags":[],"_links":{"self":[{"href":"https:\/\/key4events.yostudio.link\/en\/wp-json\/wp\/v2\/posts\/1554"}],"collection":[{"href":"https:\/\/key4events.yostudio.link\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/key4events.yostudio.link\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/key4events.yostudio.link\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/key4events.yostudio.link\/en\/wp-json\/wp\/v2\/comments?post=1554"}],"version-history":[{"count":0,"href":"https:\/\/key4events.yostudio.link\/en\/wp-json\/wp\/v2\/posts\/1554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/key4events.yostudio.link\/en\/wp-json\/wp\/v2\/media\/1555"}],"wp:attachment":[{"href":"https:\/\/key4events.yostudio.link\/en\/wp-json\/wp\/v2\/media?parent=1554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/key4events.yostudio.link\/en\/wp-json\/wp\/v2\/categories?post=1554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/key4events.yostudio.link\/en\/wp-json\/wp\/v2\/tags?post=1554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}